Canadian branding expert John Miziolek, President and co-founder of Reset Branding, will be speaking at the CMA's Creative Conference on Thursday, May 7th, 2015. John's speech is called "Magic Sauce and the Death of the Creative Brief". John will focus on establishing standards for the creative brief and revealing new ways of collaborating with your agencies.
At CMAcreative, attendees will spend a day with the leading creative minds in marketing, exploring the standout ideas and newest ways of thinking to help inspire and motivate them to triumph over the challenges that the new purchase journey demands.
From the latest content creation to experiential phenomena to creative thinking and problem-solving, the CMA will gather experts from across the continent to share how they created and deployed imaginative campaigns.
John is the Host and Executive Producer of Design Masters Canada, a podcast committed to elevating the practice of design. He is also an Instructor of Design at Humber College and devotes time to mentoring the next generation of design talent.