Tim Horton's John Miziolek.jpeg

Recently, John Miziolek, Co-Founder of Reset Branding was interviewed by Toronto's National Post writer Hollie Shaw about Tim Horton's brand issues. Tim Horton's has been attacked in the media, by employee's and franchisees over pay, benefits and operation costs. In the opinion of brand expert John Miziolek, the situation has not been handled properly by the iconic Canadian brand and is risking the delicate attachment Canadian's have with the Tim Horton's brand. Read more here.