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toronto branding agency

The Future of Consumer Engagement

John-Miziolek-Yelp-Wifi.jpg

Canadian Branding Firm Reset Branding Announces Joint Venture with Falcon Retail and Yelp Wifi

Toronto, September 2017- Award-winning branding firm Reset Branding joins forces with Falcon Retail to represent Yelp Wifi in North America.

Reset Branding specializes in strategic brand development and has worked with clients of all sizes, including Chapman’s Ice Cream, High Liner Foods, Hershey’s and Molson Coors. John Miziolek, one of the Founders of Reset Branding Inc., envisions the company as the most unique and innovative branding agency in North America. John is excited to announce this joint venture, saying “we have always focused on connecting brands with consumers and believe that Yelp Wifi is one of the cornerstones of the future of consumer engagement. Our joint venture with Falcon Retail expands our digital capabilities and creates innovative ways of engaging consumers. Yelp Wifi allows consumers to immediately connect with brands through their smart devices, encouraging the impulse to purchase.”

Barry MacDonald, President of Falcon Retail commented on the joint venture: “We’re excited to be part of this new venture with Reset Branding. Both agencies share a passion for utilizing new and emerging technologies to connect consumers with brands. Yelp’s core technology allows consumers to tap into free guest Wi-Fi while helping businesses re-engage those customers in the future in order to drive repeat visits and in-store sales.”

To learn more about these innovative agencies, please visit www.resetbranding.com, and http://www.falconretail.net/

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Canada's National Food Branding Strategy?

John Miziolek interviewed by Globe and Mail

John Miziolek interviewed by Globe and Mail

John Miziolek, President and co-founder of Reset Branding and Executive Producer and Host of Design Masters Canada, was recently interviewed by the Globe and Mail about Canada's national food branding strategy and whether or not it could change the perception of Canada's brand on a global scale.

"A big challenge"

The challenge of developing a popular national brand strategy lies in the fact that Canada’s food products are diverse – everything from apples, to meat to dairy and grain. On top of that, the country’s growers range in size from small family-run growers to massive agribusinesses.

“What we would have to do is create an umbrella strategy that is flexible enough that it can be used regardless of the organization that is part of it,” says John Miziolek, president and co-founder of Oakville, Ont.-based Reset Branding, “because there’s no way you could create one singular brand and hope that it would fit everybody’s needs.”

The solution could be creating smaller brands for each of those diverse products and then to develop an umbrella strategy to encompass the smaller classes, he explains. But he emphasizes that making it mandatory would be the strategy’s death knell.

“Just from a branding and marketing perspective that’s a horrible way to start a brand,” says Mr. Miziolek, “forcing people to comply with rules that they’re not very excited about.”

With the caveat that it would have to be managed well to actually succeed, he says increased recognition in the global food market could lead to more stable and solid revenue for the companies that enroll in a national branding program.

“If done correctly, and all of the organizations and producers were managed properly, we could establish ourselves in the global market place as a high-quality exporter of various types of food products,” says Mr. Miziolek.

A 'lofty goal'

“But,” he adds, “it’s a pretty lofty goal, to be honest.”

To read the full article click here.

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John Miziolek to Speak at the CMA Creative Conference on May 7th, 2015

Canadian branding expert John Miziolek, President and co-founder of Reset Branding, will be speaking at the CMA's Creative Conference on Thursday, May 7th, 2015.  John's speech is called "Magic Sauce and the Death of the Creative Brief". John will focus on establishing standards for the creative brief and revealing new ways of collaborating with your agencies.

At CMAcreative, attendees will spend a day with the leading creative minds in marketing, exploring the standout ideas and newest ways of thinking to help inspire and motivate them to triumph over the challenges that the new purchase journey demands.

From the latest content creation to experiential phenomena to creative thinking and problem-solving, the CMA will gather experts from across the continent to share how they created and deployed imaginative campaigns.

John is the Host and Executive Producer of Design Masters Canada, a podcast committed to elevating the practice of design. He is also an Instructor of Design at Humber College and devotes time to mentoring the next generation of design talent.

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