The founding Principles

D is a thought leadership initiative specifically developed to:

  1. Provide meaningful experiences that lead to solutions
  2. Be a platform for change and growth in the Design industry
  3. Inspire brands and organizations to elevate and leverage Design as a strategic business competence… advancing the practice of Design
  4. Provide the voice for the business value and impact of Design
  5. Bring the industry together, to facilitate community


Connect with peers in a supplier-free, collaborative environment.


Engage in high-level, strategic discussions about the business value of design.


Inspire other design and thought leaders throughout the industry with your challenges and successes.